My approach for spearheading The Isla’s brand expansion focuses on elevating the community's distinctive Scandinavian-inspired finishes while maintaining its farmhouse charm. The expanded color palette, refined typography, new brand texture and collateral items were specifically created for those seeking a rural retreat without sacrificing proximity to urban conveniences. The focus on maintaining the community’s distinctive elements throughout the design process led to a brand that breathes life into Hockley, inspiring residents who now know that the best of both world is well within reach.