A BREATH OF FRESH AIR,
RIGHT AT HOME.
Dealing with reputation issues and increased competition in Decatur, Briggs at Powers Park needed a full rebrand to start anew and make itself viable against other communities in the area.
Top of mind was the community’s close connection with nature — gorgeous elm trees lined the property, there was outdoor space galore, and multiple hiking trails and parks are only a short drive from a resident’s doorstep. Another priority was to connect the community to the sleek, vivacious Battery Park development in northwestern Atlanta. As one of the buzziest spots in the whole city, this proximity was a must in showcasing Briggs’ balance between nature-oriented offerings and urban amenities.
The rebrand for Briggs was a major success, transforming the community into a key player in the Decatur multifamily market. Combined with revitalized management that prioritized capital improvements alongside resident well-being, Briggs at Powers Park’s rebrand went far beyond changing their logo.
91%
OCCUPANCY
SINCE REBRANDING:
0
WORK ORDERS LEFT OPEN AT THE END OF THE DAY
96%-100%
AVERAGE KNOCK SCORE
IN OTHER WORDS — PRETTY DAMN GOOD.
A BIG THANK YOU TO:
Design is truly a team effort. Everything above was made in collaboration with these wonderful, talented people.
CARLI KREUGER creative director
ANDREW GELBART graphic designer
KAELA TOWNE graphic designer
AMANDA McDONALD marketing account manager
ERIC RIVARD WILLIAMS II sr. director of marketing
MELODIE WINBUSH marketing manager