Unlocking what’s next, one logo at a time.

Looking towards the future…of everything

Next Practices Group, LLC (NPG or Next Practices) is a collective of like-minded agencies that specialize in marketing, design, technology, data science, and more. With connections in industries all over the world, Next Practices’ ultimate goal is to redefine what it means to create, shake off the dust of the status quo, and move towards a better way of doing business, no matter the industry.

NPG is in the process of acquiring a majority stake in Matchfire, my current place of employment. Because of this new development, Next Practices Group called upon my creative team to redesign their website that will signify a new aesthetic going forward. Within this website overhaul was a mission to refresh the logo—not a total re-do, but something that better fit NPG’s vision for the future.

I was fortunate enough to have my logo package chosen by the NPG team as the new logo system going forward. Within this package, I developed a primary logo and two secondary variations for more specific situations.